Press · Media · Interviews
A new way to sell
in El Paso.
ProGen Real Estate is a Texas-licensed flat-fee brokerage serving El Paso County. Available for interviews, expert commentary, and on-the-record quotes on the El Paso housing market, flat-fee brokerage economics, and the post-NAR-settlement landscape.
At a glance
Founded
2024
Broker
Josue R. Jimenez
TREC License
#619091
Coverage Area
El Paso County, TX
Starting Fee
$95 flat
Languages
English & Spanish
For Reporters
Story angles we can speak to.
We're happy to provide market data, broker commentary, and real seller/buyer case studies (with permission) on any of these stories.
Angle 01
Why El Paso's housing market is quietly outperforming Austin and Dallas
While major Texas metros corrected post-2022, El Paso's median price continued a steady 3–5% annual climb, anchored by Fort Bliss expansion and cross-border logistics growth.
Data point
Median price 2020 → 2026: $175k → $285k (63% over 6 years, zero down-years)
Angle 02
The NAR settlement hit El Paso different — here's what actually changed
How military buyers on VA loans and first-generation Latino homebuyers are navigating a world where buyer-agent compensation is no longer guaranteed.
Data point
Fort Bliss alone produces ~2,400 PCS home purchases per year in the El Paso metro.
Angle 03
Flat-fee brokerages and the economics of the $95 MLS listing
How a Texas-licensed broker is running full-service real estate for 90% less than traditional commission structures — and why it works in a border-city market.
Data point
Average El Paso seller saves $8,400 on a $300k home using flat-fee vs. 3% listing commission.
Angle 04
The language barrier problem in Texas real estate — and who's solving it
El Paso is 83% Hispanic and 70%+ bilingual. Yet most real estate paperwork, MLS descriptions, and buyer consultations default to English-only. A native Spanish-speaking broker explains what's slipping through.
Data point
Texas REALTOR data: 41% of El Paso buyers prefer to conduct negotiations in Spanish.
Broker Bio
Josue R. Jimenez
Josue R. Jimenez is the founding broker of ProGen Real Estate, a Texas-licensed flat-fee brokerage based in El Paso. He holds TREC License #619091 and is a member of the Greater El Paso Association of REALTORS (GEPAR).
Josue built ProGen after watching too many El Paso families — especially military households and first-generation homeowners — lose five-figure sums to traditional commission structures that no longer reflect the value agents actually provide. ProGen lists homes on the MLS starting at $95 while maintaining full broker oversight, Spanish-language service, and TREC compliance.
He speaks English and Spanish and is available for on-camera, audio, and print interviews on any story relating to the El Paso housing market, flat-fee brokerage, the NAR settlement, Fort Bliss relocations, or first-time-homebuyer trends.
Media Contact
